An Event App that reflects your client’s brand

An Event App that reflects your client’s brand carries the event’s identity through to personal programmes, e-tickets and practical information. Attendees recognise the organisation that invited them. Your agency shows that these parts of their visit deserve attention too.

The app also needs to work well for your team. At Activo, we combine the client’s identity with clear preparation and practical support. Your agency retains control of the client relationship; we help you plan the setup and delivery.

Reflect the brand in more than the logo

A recognisable app starts with logos and colours, but also depends on imagery, wording and how information is presented. An internal learning event may need a different tone from a client gathering, even within the same brand guidelines.

The Event App can be tailored to the client’s branding and event theme. Together, we explore the right approach. We also discuss the name and any supplier attribution attendees will see. You can then present the proposal to your client with clear expectations.

Make the first version concrete and easy to review

A first version containing real content makes the client discussion easier. You can assess more than a colour sample: how a long session title reads on a phone, for example. We help you organise the input needed.

For fonts, we check suitability for the web app and whether they are licensed for this use. We also agree who reviews the first version and who gives approval on the client’s behalf. The input includes:

• Brand assets: logos, colour codes, brand guidelines and any event imagery.
• Content: the programme, speakers and the agreed source for these details.
• Practical information: the venue, arrival details, contacts and any maps needed.
• Responsibilities: who supplies materials, reviews changes and handles attendee communications.

Connect the programme and registration

The personal programme and e-ticket help attendees find information for their visit. We agree how registration data will be used in the app according to the event setup. This includes identifying the main source of information and any elements managed separately.

Suppose a workshop moves to another room. Your team needs to know where to make the change, what attendees will then see and whether an additional message is needed. We test situations like this before attendees are given access to the app. Your team gains a clear process without assuming every update appears everywhere automatically.

Give attendees a straightforward start

Attendees open the Event App using the link in the invitation. There they find their personal programme, e-ticket and practical information in the event’s visual style.

Brief instructions in the invitation help attendees get started. We review how they gain access, find their programme and open their e-ticket. We also agree how to use push notifications, for example for the start of a session or a room change.

Keep your agency in control

Your client needs to know who to contact. We agree which questions go through your agency, who makes changes and who is available during the event. We can support your team as a practical extension of its capacity.

Also agree the scope: which elements we will set up, how many revision rounds are included and how additional work will be assessed. This helps you give your client a clear proposal. A new request then becomes a discussion about the solution, timing and cost, without delivery quietly falling to your team.

Build on the experience for the next event

A familiar structure, working arrangements and approved brand presentation can support preparation for the next edition. Your team builds on what worked well. New colleagues receive guidance suited to their responsibilities and experience.

Reuse remains a deliberate decision. Review the programme, branding, contacts and access rights together. Attendee details do not automatically carry over to another event or client. Discussing these choices in advance keeps a familiar process useful for the new brief.

Frequently asked questions about the branded Event App