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Amsterdam UMC Connecting the Brain
Amsterdam UMC wanted to organize a hybrid conference that would offer both physical and online participants a full conference experience. The theme "Connecting the Brain" needed to be incorporated into all communications while maintaining Amsterdam UMC's professional image.
Our approach: an event website with an invitation process and an online poster platform for Amsterdam UMC.
We developed an integrated approach with multiple components. First, we set up an invitation process with mailings in Amsterdam UMC's corporate identity, combined with the conference theme. The conference website offered participants the option to register for physical attendance at the Amsterdam ArenA or online participation.
For the scientific aspect, we implemented an online poster platform where participants could view all presentations prior to the conference. This ensured optimal knowledge sharing, regardless of the form of participation.
The live broadcast from the Amsterdam ArenA was streamlined through our Congress Online Platform. A key advantage was that online participants didn't need to install any additional software - everything worked directly through their web browser.
Live and online combined for a successful conference
The hybrid format proved to be a great success. The combination of physical and online participation ensured broad reach, while maintaining the quality of scientific exchange. The seamless integration of all components, from poster presentations to live streaming, created a professional and engaging conference experience for all participants.
