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Case study

Event platform for Sports Business Center

The Sports Business Center (SBC) had one central goal: complete control over events, visitors, and access control—without relying on disparate tools or external parties. With a growing number of business meetings, exhibitors, and visitors, the need arose for a single, centralized, and reliable event management platform. SBC selected Activo for its proven expertise in digital event processes and the flexibility of the Activo NEXT platform.

eventplatform from Sbc

Our approach: one integrated event platform for SBC

In collaboration with Interaction Matters, Activo created a fully equipped Activo NEXT event platform for the Sports Business Center. The solution combines the SBC Event Management Platform, website forms and mailing module, the SBC Event App, and an online access control system. The platform is designed so that SBC and its affiliated companies can create, manage, and communicate about events completely independently. Registration pages, invitations, and attendee management are centralized, providing clarity and structure throughout the entire event process.

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Organize independently with support where necessary

Activo NEXT was developed for organizations that want to maintain control without compromising on security. Within the platform, SBC has clear dashboards with real-time insight into visitor flows, registrations, and communication. At the same time, Activo remains available for advice, setup, and support, ensuring the platform grows with the organization.

Thanks to this combination of self-service and guidance, Interaction Matters can organize events more efficiently, with fewer manual steps and without separate Excel files or separate systems.

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A scalable solution for professional event management

MWith Activo NEXT, the Sports Business Center has a future-proof event platform suitable for repeatable event formats and multiple events per year. By integrating with additional Activo services—such as concept & advice, design, on-site registration, and data monitoring—the support needed can be tailored to each event. The result is a more organized organization, clear processes, and a professional foundation for the SBC's further growth.

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Johan van Wijck

Johan van Wijck

Project manager

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Best regards,
The Activo Team